The essence of the story

The story of any region is based on its roots, character, and values. In order to know who we are, we need to know our roots – where and what we come from. And it’s just as important to define our character – what’s typical for us as well as what distinguishes us from others. This goes for people, brands, products, and regions. Last but not least, a region should define and live true to its values – the principles the people from the region share and live according to.
 

#brnoregion positioning

The story of our region

Understanding its exceptional character, our ancestors turned this region into a crossroads of trade routes along the Amber Road. Located among Vienna, Prague and Bratislava, it has remained exceptional and offers unique comfort to all who arrive: big on opportunities, small on distance. Its location at the main junction to many other European countries has brought a lot of suffering, but also advantages to the local people. This is where history was made and lots of things started. In the 18th and 19th centuries it was called “Moravian Manchester” as local textile factories rose to global importance. Then our region made a name for itself among engineering leaders, built up the largest exhibition grounds in Central Europe, and today boasts its position as an epicentre for research and development. All this reflects our creativity and ability to improvise and find a suitable solution to any situation.
The world isn’t perfect and we’re quick to admit that it’s this imperfection that makes us creative. We turned it into the ability to repair and improve things around us, to change the world for the better – both the small world we’re familiar with and the larger global scene.
The local landscape is far from extreme; no seas or high mountains, everything relaxed and picturesque… More like a garden. And we are just like this garden, without any extremes. We like things to go easily and peacefully, we’re cordial and hospitable. Nobody feels lonely for too long here. The ideal size of our region means we’re close to each other, help each other and cooperate, whether with our next-door neighbours or in local politics.
We love our local landscape and it is kind to us in return. Beautiful, democratic, close, and yet so varied – just like our life here. Vast vineyards, picturesque valleys, dripstone caves, green forests – so much to choose from.
Our region is a unique combination of two worlds – the big world of business, industry and politics, and the small, local, personal, and friendly world. #brnoregion is an ideal place to create and live.
 
 

Advantages of (USP) #brnoregion

#BRNOREGIOBOOK.pdf

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contact

Halina Jílková Halina Jílková partnership manager +420 602 410 751 jilkova@jic.cz
Contact us to start a discussion on how we can help each other. I’ll be happy to go into detail about all the tools from the #brnoregion project you can use. I’m looking forward to hearing your opinion and new ideas that can help us make #brnoregion an excellent address for innovative technology, research and development.
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